MediaSpurs on NowyMarketing Podcast: Is Poland Ready for Microdrama?
Łukasz Wysocki, Founder & Managing Director of MediaSpurs, joined the NowyMarketing Podcast to discuss the growth of microdrama in Poland and Europe, and what the rise of vertical entertainment means for media companies, streaming platforms and brands.
Łukasz Wysocki AboutMarketing podcast
In conversation with journalist Agata Drynko, Łukasz discusses why millions of Polish viewers are already watching microdramas, even as the format remains relatively new to parts of the European media and advertising industry.
The episode looks at the business behind the format: audience behaviour, monetisation, distribution, artificial intelligence, branded entertainment and the relationship between microdrama and traditional television.
Microdrama in Poland: from social media to a new entertainment category
Poland is becoming an interesting European market for microdrama. Research from WPP Media found that nearly 10 million adult Poles have encountered the format, while approximately 3.5 million have already used or tested dedicated microdrama apps.
In the podcast, Łukasz explains how platforms including ReelShort, DramaBox and NetShort use social media not simply as a distribution channel, but as an acquisition funnel designed to move viewers from short clips into dedicated apps.
The conversation also explores what comes next as microdrama develops beyond its original direct-to-consumer model, including potential opportunities around streaming, telecom and pay-TV distribution, advertising and commercial partnerships.
From Biedronka to Neymar: brands and talent enter microdrama
Microdrama is also increasingly moving into branded entertainment and established intellectual property.
The episode discusses Biedronka’s move into serialised vertical content in Poland, international examples of brands experimenting with the format and the growing involvement of celebrities and sports talent, including Neymar’s collaboration with microdrama platform FlareFlow.
The wider question is no longer simply whether audiences will watch professionally produced vertical stories, but how the format will fit into the broader media, streaming, creator and advertising ecosystem.
Listen to the NowyMarketing Podcast
The full conversation covers the economics of microdrama, AI-powered production and localisation, changing viewing habits, branded storytelling and whether Poland is ready for the next stage of the microdrama market.
Spotify: Listen to the episode
YouTube: Watch the conversation
NowyMarketing: Read the article and listen to the podcast
For more market data, read MediaSpurs’ analysis: Microdrama in Poland: Research Shows the Format Is Going Mainstream.
About Łukasz Wysocki
Łukasz Wysocki is a media executive and Founder & Managing Director of MediaSpurs, specialising in microdrama, streaming, content distribution and commercial partnerships in Europe. He works with international media and entertainment companies on market entry, business development, distribution and go-to-market strategy, with a growing focus on vertical entertainment and the emerging microdrama market.
Through MediaSpurs, Łukasz combines market intelligence with hands-on commercial development, working across the television, streaming, media-tech and emerging media sectors.
