MediaSpurs Founder & Managing Director, Łukasz Wysocki, joined leading international media executives at New Europe Market (NEM) 2026 in Dubrovnik to discuss the rapid rise of microdrama and its growing commercial potential for broadcasters, streaming platforms, telecom operators and content owners.

The panel, “Micro-Drama in CEE: Safe Bet or Risky Business?”, brought together Katarina Pavlović (PRVA TV), Maria Rua Aguete (Omdia), Timothy Oh (COL Group International), Cassandra Yang (RisingJoy), Monika Skeltė (LNK TV), Uglješa Jokić (Rainmaker Production) and Łukasz Wysocki (MediaSpurs), representing research, broadcasters, production companies and some of the world’s leading microdrama platforms.

The discussion explored how audience behaviour is evolving faster than traditional business models and why mobile-first, vertical storytelling is rapidly becoming one of the industry’s most closely watched content categories. Topics included local production, monetisation strategies, AI-driven localisation, telco partnerships, platform distribution, branded entertainment and the commercial opportunities emerging across the creator economy.

One of the strongest conclusions from the session was that the greatest risk may not be investing in microdrama—but overlooking how audiences are already changing the way they consume premium video content. As the format continues to gain momentum globally, the conversation has shifted from explaining what microdrama is to understanding how international and local media companies can successfully adapt the model to their own markets.

Beyond the microdrama panel, NEM 2026 highlighted a broader transformation taking place across the media industry. Discussions throughout the conference focused on the growing role of YouTube as a premium distribution platform, the continued rise of Connected TV, AI-powered content production, creator economy and new approaches to audience engagement and monetisation.

For MediaSpurs, NEM remains one of the most important industry events of the year—not only for the insights shared on stage, but also for the opportunity to exchange ideas with broadcasters, streaming platforms, content owners, technology providers and media executives from across Europe and beyond.

MediaSpurs continues to actively contribute to industry conversations through international conferences, market research and thought leadership, helping media companies understand emerging trends and identify new opportunities across broadcasting, streaming, creator economy, AI and next-generation content formats.

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