Łukasz Wysocki

Founder of MediaSpurs. Media executive and international speaker working across television, streaming, FAST, content partnerships and emerging media.

Łukasz Wysocki is the Founder and Managing Director of MediaSpurs, a Warsaw-based media consultancy and distribution agency connecting international media companies with opportunities across Poland and the wider Central and Eastern European region.

He has nearly 20 years of experience across television, streaming, distribution, marketing and commercial partnerships. Before establishing MediaSpurs, Łukasz held senior international roles at NBCUniversal, working across its television channel portfolio and Hayu streaming service, as well as with broadcasters, platforms and telecom operators throughout Europe.

Having worked in Warsaw, London and Munich, he combines international industry experience with direct knowledge of the Polish and CEE media markets.

What Łukasz does

Łukasz works with television channels, streaming platforms, content owners and media technology companies looking to enter new markets, secure distribution and build sustainable commercial partnerships.

His work includes:

  • TV channel distribution

  • FAST and ad-supported streaming

  • Market entry and go-to-market strategy

  • Partnerships with broadcasters, platforms and telecom operators

  • Content and platform distribution

  • Commercial representation and business development

  • Marketing, communications and industry positioning

  • Microdrama, vertical storytelling and emerging media

Through MediaSpurs, Łukasz supports clients from the first assessment of a market through partner outreach, commercial negotiations and local launch.

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Connecting global media with Poland and CEE

Central and Eastern Europe cannot be approached as a single, uniform market. Each country has its own media landscape, operator relationships, commercial realities and audience expectations.

Łukasz helps international companies translate their global strategy into a locally relevant business model. This includes identifying the right partners, opening discussions with industry decision-makers and building relationships that can develop into long-term distribution and commercial growth.

His work spans established television businesses and the new platforms, formats and technologies reshaping how content reaches audiences.

Speaker and industry commentator

Łukasz regularly speaks about the changing television landscape, content distribution, FAST, streaming, commercial partnerships and new entertainment formats.

His appearances include MIPCOM Cannes, IBC Amsterdam, NEM Dubrovnik, Pike Poland and leading media, marketing and telecommunications conferences in Poland.

He contributes to international panels, keynotes and executive discussions, bringing a practical CEE perspective to global industry debates.

Łukasz is available for:

  • Keynotes and conference presentations

  • Panel discussions and moderation

  • Executive roundtables

  • Podcasts and media interviews

  • Private company workshops

  • Industry commentary

Microdrama and emerging media

Łukasz is also one of the industry voices developing the commercial conversation around microdrama and vertical storytelling in Europe.

His focus is not limited to the format itself. He examines how microdrama can connect with the wider entertainment ecosystem through broadcasters, streaming platforms, telecom operators, content partnerships, production and advertising.

At MIPCOM 2026, Łukasz co-hosted the Global Microdrama & Vertical Leaders’ Summit and led a discussion on building the European vertical market. He has also spoken about the sector at NEM Dubrovnik, IBC Amsterdam and the Short Drama Forum.

Listen to Łukasz discuss microdrama in the NowyMarketing Podcast

Work with Łukasz

Łukasz works with international media companies that need senior commercial support, local market knowledge or direct representation across Poland and CEE.

Projects can cover a specific market-entry or distribution brief, strategic consulting or ongoing business representation.

For partnerships, consulting, speaking engagements or media enquiries:

Łukasz Wysocki
Founder & Managing Director
MediaSpurs
lukasz@mediaspurs.com
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